Finish It

FINISH IT - or Fini Shit depending how you look at the logo - is the most valuable piece of advice I can give you, no matter where you are or what it is you want to achieve.

Training, nutrition, life, anywhere. Whatever step you’re working on today to help crush your goals, finish it.

“But I’m sore” - adjust if you must, but finish it.

“But I can’t be bothered” - activate your discipline muscle, and finish it.

“But the end is so far away” - are you at the finish line yet? Keep going, and finish it.

“But as a vega-” - F*ck. You. And finish it.

Sounds too simple? Stick with me.

The #1 reason people don’t achieve their goals is because they stop working on them.

The #1 reason people don’t finish the race is because they give up and stop running.

The #1 reason people don’t get the results they want is because they give up on the plan.

Yes there’s more reasons, yes people have excellent excuses for not finishing things, yes these excuses make 0 difference on the outcome.

Stop muddying the waters with these excuses. Be real with me for a moment.

This is the one thing I need you to be black and white on - whether you’ve put in the work or not. Definitely break things down into smaller steps or change your approach with something new, but be honest with yourself - did you finish what you set out to do? Yes or No?

It doesn’t matter what excuses or reasons you have, whether you stop moving forward because you lost interest or because you drop into a coma - the fact remains that you didn’t finish it. I get it, life happens and circumstances change - but if you really want this thing, you’ll be looking for ways to adapt and keep moving forward.

One of the most useful tools is to just be present in the moment. Don’t be thinking how much there is to go, or what else there is to do, just keep your focus on the moment at hand. Can you do more? How can you do it better? Then do it.

I know there’s a thousand reasons to give up and go do something else. You need to bring yourself back to the present moment, and hold on tight to that one reason you have to keep going and finish it.

That’s why I have an immense about of admiration for people who just do stuff. I don’t care if it’s in the slowest time possible, or with the grace of a drunk giraffe, the fact you finished it is HUGE. Even if you come dead last in the race, or finish at the bottom of the scoreboard, you’ve still finished way ahead of everyone who didn’t make it or even dare to put themselves out there. If you feel bad about finishing 9000th, you still beat the other 6,999,991,000 people on the planet who didn’t turn up (top 0.0001% in the world!).

At the end of the day excuses and giving up are easy, putting the work in is hard. Only one of these things is going to get you results.

I know I’ve picked a nitpicky tone with this one, so feel free to lay into me about all the stuff I don’t finish - believe me there’s plenty, and that’s why I’m not more successful or achieved as much as I could have - whether it’s training, nutrition or general life. But I’m getting better, always striving for better (why better and not perfection? Check out the side track in my 3 Steps To Taking Your Training, and Life, to the Next Level article).

For example, every year for the last 5 or 6 years I start learning German, and sooner or later I give up. I know a few words, but the only thing I can finish a sentence with is an awkward silence. If you go check out my social media there’s a tonne of plans or ideas I’ve talked about pursuing, that haven’t come to fruition. Training goals, projects, dreams. Maybe it was conscious decision, maybe it was an excuse that I stopped working on them - regardless the outcome was the same (IT DIDN’T COME TOGETHER).

Just got to own it. Have the strength to take responsibility and be honest with yourself, be able to say “I didn’t want it enough”. And that’s fine - the world will keep on turning. But if you do want it, start working on it.

And Finish It.